How Does GoodRx Work – Plus When You Should Use It

Written by Phil Rossi

NowRx Pharmacy

goodrx coupon example

GoodRx helps you compare drug prices and find coupons at over 70,000 retail pharmacies. But how does GoodRx work and when should you use it?

In this article, we’ll take a look at the popular prescription discount card, how it works, and when you should use it. Plus we’ll cover some frequently asked questions like how the company makes money and whether or not it can be used with health insurance.

Let’s dive in!

Understanding Prescription Drug Prices

Before we talk about GoodRx, it helps to have a basic understanding of prescription drug prices and how they work. Now to be clear, prescription drug pricing in America is incredibly complex. It would take us pages to cover all the intricacies so we are just going to cover some basics here.


Copays are typically much lower than the actual cost of your medication. Generally, prescription insurance will pay for the rest. Here’s a simple example.

You go into the pharmacy to pick up a prescription medication. You provide your health insurance information and the pharmacy submits a claim. Your health insurance approves it and tells the pharmacy what copay they need to charge. For example, on a medication that costs $200, the copay might be $20. The pharmacy is then reimbursed by your insurance company for the remaining $180.

This is an extremely simplified example but the point is you do not usually pay the actual cost of the drug. You only pay the copay set by your insurance company.

What Is GoodRx

GoodRx is a company that helps consumers compare prices and find discounts on prescription drugs being paid for without insurance. It was founded in Santa Monica, CA in 2011 by former Facebook executives Doug Hirsch and Scott Marlette. As of 2021, it is accepted at over 70,000 retail pharmacies and has helped patients save over $30B.

However, one important thing to understand is the prices you are comparing when using their website are only cash prices. In other words, you can only compare the price you would pay if you decided to not use insurance. According to the Kaiser Family Foundation Research, this is how less than 10% of all medications are paid for.

How Does GoodRx Work

GoodRx works mainly through its website and app by allowing customers to search for a medication and compare non-insurance pricing at nearby pharmacies. To use the service, just visit the website and search for your medication.

You will then be shown a list of prices at participating pharmacies near your location. By default, the prices will be sorted by “Popularity” so make sure you select the lowest price option to get the best price. Once you have a discount you like, print off your coupon or save it to the app so you can present it when you go to the pharmacy.

goodrx prices from website
List of GoodRx Prices in Newport Beach, CA

Can you use GoodRx with insurance?

No, you cannot use GoodRx with insurance. While it may be used in place of insurance, you cannot use both at the same time. If you are considering using GoodRx, check with your health insurance provider to see if they offer a better generic or brand name medication price. Generally, your health insurance copay will be significantly less than the cash price.

In addition, there may be times when you can save money on your overall annual health care costs by using your insurance even if the price listed on their website is lower. This is because using insurance will count toward your deductible and reduce your overall yearly healthcare costs.

Ultimately, consider all your healthcare costs throughout the year and make a decision that fits your individual needs.

How does GoodRx make money?

GoodRx makes money primarily from referral fees paid by PBMs when a prescription is filled with a GoodRx code.

PBMs are pharmacy benefits managers that work with health insurance companies to perform a number of 3rd party administrative duties related to prescription drugs. They have been the subject of much debate related to their impact on increasing prescription prices and overall cost.

Here’s a basic overview of how GoodRx makes money from PBM referral fees:

  • Customer presents their coupon
  • Pharmacies input the BIN and PCN number (similar to insurance) for the PBM
  • PBM provides price and charges pharmacy a fee based on price
how does goodrx work coupon example
Example GoodRx Coupon

Based on that fee, the PBM then splits a percentage with GoodRx as payment for their “referral”.

What Is GoodRx Gold

GoodRx Gold is a monthly membership program that claims to provide even greater discounts on prescription drugs and health services. The program boasts 1,000 prescriptions for under $10 at pharmacies across the country.

Similar to their normal coupons, all you need to do is show your card or mobile app when you fill a prescription at any participating pharmacy. This program cannot be combined with your regular insurance.

How much is GoodRx Gold?

GoodRx Gold costs $9.99 for an individual membership and $19.99 for a family plan. For a family plan, you can add up to 5 family members including pets. The subscription also allows you to try for up to 30 days free. According to the company, an average family can save up to $4,052 per year with membership.

GoodRx Reviews

Over 783 users on the popular review site TrustPilot rate GoodRx a 3.5. While 80% of customers rate the popular discount card as excellent, another 14% rate the company as bad. The most common complaints seem to be related to customer service and discounts that change or are not honored at the pharmacy. Ultimately, your experience will likely depend on the situation and pharmacy you try to use your coupon at.

Do Pharmacies Lose Money With GoodRx?

The sad reality is that many pharmacies lose money when they accept GoodRx. Prescription margins are already razor thin and the fee that GoodRx takes on top of the PBM likely puts them in the red.

So why do they do it?

Well, for some pharmacies, the idea is that by accepting these coupons a pharmacy will attract more customers to their business, which gives the pharmacy a chance to sell other non-prescription products and potentially earn future business from that customer.

And so, despite the pharmacy losing money on the individual prescription, the hope is that the additional business will make up for it.

This is also why many independent, non-chain pharmacies won’t or hate to accept these coupons. They make most of their revenue on prescription medications opposed to other non-prescription products.

Unlike a CVS or Walgreens, if an independent pharmacy loses money on an individual prescription, it is unlikely they will be able to offset the loss by selling convenience store products (i.e. greeting cards, snacks, etc.).

This can really hurt smaller pharmacies who are unable to absorb these types of losses.  

When Should You Use GoodRx

If you are uninsured or if you will be paying without insurance for a particular medication, then GoodRx can be helpful. In these cases, it can provide a good baseline of how much you might need to pay out of pocket at different pharmacies. In addition, it could help you save money with a coupon in some cases.

However, it’s important to understand what the popular discount card really is and when it is appropriate.

If you need to pay for prescription medications without insurance, make sure to do your research and avoid paying too much at the counter!

For more free health tips, resources, and news, subscribe to our weekly newsletter or if you have questions about pharmacy delivery send us an email at


Disclaimer: This website does not provide medical advice and the information provided throughout the website, including but not limited to, text, graphics, images, and other material are for informational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment and you should always seek the advice of your physician or other qualified health care providers if you have questions regarding a medical condition or treatment or before starting or stopping any healthcare or health related regimen. Do not ever disregard or delay seeking medical advice from a qualified professional because of something you have read on